Today’s brand managers cannot even dream of ignoring digital marketing tools. With almost all of their target market functional online in terms of research, queries and product reviews, they turn to powerful marketing platforms such as Google Adwords to obtain maximum marketing campaign results.
It is the preferred program of its kind and is a magnificent channel to enhance your brand’s virtual footprint. After all, it is the year 2018 and whether you are considering launching your first pay per click advertising campaign or seeking ways to increase your existing Adwords strategy outcome, with this in mind the team over at Summon Digital have put together a list of effectual tips that will help you achieve just that.
Familiarise Yourself with the New Dashboard
Yes, it can be frustrating. Just when you become a Google Adwords guru, the search engine giant goes ahead and completely changes its dashboard. A task that would take you less than five minutes will now take you five times more the amount of time because you have to figure your way around the new interface. Google has been gradually changing its UX and has left a lot of Adword users agitated. It is still a work in progress and requires some getting used to. We advise that you just dive in and get to know it as well as you can. Familiarise yourself and make yourself comfortable with using the new UX design. That will help you design more effective Adwords campaigns in 2018 and understand the enhancements that Google has incorporated and hwo you can utilise them. Features such as additional filtering suggestions, advanced bid adjustment choices, bundling variant campaigns and better graphs are now at your disposal.
Gain Adword Audience Expertise
Google Adwords is a complicated, intricate platform that will permit you to segment your target customer at every possible level of your campaign. You can test the effectiveness of your advertisements by showing different versions of it to diverse customer groups. For instance, in-market groups will link with online viewers who have demonstrated the intent to procure the product in question. This is performed via an intense, comprehensive analysis of a user’s browser history to predict when he is more likely to make the purchase.
Experimentation is super important to retargeting consumer segments, optimising campaigns with in-market groups, and other interested audiences. Allocate a small budget to each test ad so you can figure out which equation works best for you. Do not test blindly but take a structured approach where you test specific variables to help you analyse the ad’s performance.
Benefit from Tracking Your Conversions
If you are able to figure out the technical set up, Google Adwords is smart enough to track all kinds of conversions related to your commercial venture. If you wish to gain the best results possible in the current year, we advise you to figure this out. You can differentiate between calls made from your website, online form completions, tracking of profit and revenue, and other features allow you to monitor your conversions. You will be able to see which elements of your Adwords campaign need further improvement and which are successfully bringing in your target market.
4. Apply all Available Ad Extensions
As a digital marketer, you will be able to reap into the benefits of each unique advertising extension accessible on Google Adwords. With time, the marketing giant has become smarter at improving its ad dynamism. Customize each feature to meet the requirements of your Adwords campaign. Such personalised ads tend to generate higher click through ratios, rank higher on search engine result pages and have better quality scores overall. The setup is quick and will yield productive results. a lot of companies tend to skip this step and then suffer the consequences. Do not be one of them!
Choose Your Keywords Wisely
Digital marketers have developed a tendency to spend a lot of money on Adwords via keywords. Google has not defined any hard or fast rules to how best select keywords nor how does it match keywords with actual typed in search queries. It is natural to go for those keywords that will generate the highest volume of clicks. Yet one thing all digital marketers and brand managers must learn is that with Google Adwords, it is not about quantity – yet the quality of the keyword that resonates with the powerful advertising platform.
Google Adwords permits you to allocate each key term as a broad match, phrase match, exact match and broad match with a modifier. If you choose broad match, it will allow you to bring in the most amount of clicks as it allows Google to interpret your keywords in multiple sorts of search queries.
However, remember that an exact match has the opposite impact. It will only show your ad if an exact search term has been typed in. It was only last year that Google allowed simple and common spelling mistakes to be accounted for in this medium.
In order to maximise Google Adword campaigns in the year 2018, you must be able to achieve an ideal balance between match types, exact matches and depend mostly on phrase matches.
Keyword Copy Match
Put keywords in the headline of your advertising copy. When you are crafting compelling copy for your Google Adwords campaign, do not only focus on highlighting your product benefits.
Take out the time to do your homework and research what words people type in when they are looking for a solution to which your product is an answer. Using such keywords in your headlines will generate higher click through ratios.
Try to use more conversational action driven words in your ad content. It is essential to write from a customer’s perspective and in a manner that will attract his attention. Do not write from your company’s viewpoint. Incorporate the “you” tone of voice and you will see a huge difference in your Google Adword results. Not only that, it will have a positive impact on your sales too.