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SaaS 2.0: Software-as-a-Service as Next-Gen Business Platform
Document:
SSR-239
Date of Publication: April
26, 2006
Number of Pages: 34
Lead Author(s):
Mark Koenig
Contributing Author(s):
B. Guptill, B. McNee, J. Cassell
Price: $1,295.00 USD
(Single User License)
Report Overview: Software-as-a-service (SaaS) is undergoing a fundamental shift in how
software is acquired, used and paid for. Emerging SaaS models and offerings are taking the SaaS concept far beyond first-generation application
functionality and deployment, and into mission-critical business operations for large and small firms. And contrary to conventional wisdom, the smallest firms are the most likely to commit business-critical operations to SaaS-delivered applications.
Saugatuck Technology has defined this emerging, business-driven model of integrated software and services as "SaaS 2.0," and sees it as one of the most disruptive forces in IT and business management worldwide.
SaaS 2.0: Software-as-a-Service as Next-Gen Business Platform explains what is happening in SaaS, and how it affects both user and vendor firms. The report provides insights and analysis on the forces driving SaaS adoption, including the business motivators for user and vendor firms, and the expected business impact of SaaS adoption. The report also provides frameworks for optimizing next-generation SaaS provision and usage.
This research project is a continuation of our research begun over two years ago with our report “Pay-As-You-Go IT Services: Where’s the Business Value?” This latest effort included detailed telephone interviews with over 40 senior IT executives, a web-based survey of over 150 business and IT executives, and briefings from more than a dozen IT vendors and venture capitalists. The research was conducted between
January 2006 and March 2006.
Research Summary:
Saugatuck research findings in the study include
the following:
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Traditional
business drivers such as efficiency and customer service are
clearly leading SaaS customer adoption.
SaaS adopters have been primarily seeking to reduce software
costs and improve service levels for business applications. But
adopters increasingly discover that SaaS offers flexibility,
customization, and configurability for specific business or
market conditions.
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Key
market drivers will evolve from today’s cost-effective
software management solutions (SaaS 1.0) to enabling companies
to change how they do business (SaaS 2.0). The business drivers
for SaaS 2.0 will be about helping
users transform their business structures and processes.
In this way, SaaS 2.0 has the potential to have much in
common with Business
Services Provisioning.
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Sales
channels (SIs, ISVs and VARs) will be critical to SaaS adoption
growth, as users will still require application and data
integration with their IT environments. Non-traditional
channels (e.g., banks, telcos, web portals) will be key for many
SaaS solutions.
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SaaS
Integration Platforms (SIPs) – solution hubs that provide
application sharing, delivery, and management solutions – will
become critical to broader SaaS adoption.
Three to four
dominant SIP Master Brands will emerge by 2010, and will manage
more than 30 percent of core SaaS offerings to users. Monitoring
and billing capabilities will enable increasingly attractive
pricing. |
Press
Release / Media & BLOG Coverage
Executive Summary
Listen to Podcast (MP3 format)
Read This Report To Learn:
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How
rapidly is SaaS growing, and what are the key business
and technology factors driving (and inhibiting) adoption -
across different customer segments? |
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Which
applications are leading customer adoption, and what
are the reasons companies are looking to SaaS solutions in
those categories? |
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What
are the key attributes that buyers are looking for in their
SaaS providers, and the type of SaaS solution provider that
buyers are most likely to deploy? |
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How
vendors will evolve to solve the key IT ecosystem needs for SaaS
integration and SaaS distribution? |
Table Of
Contents:
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Section
1: Introduction:
SaaS
at the Tipping Point |
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Section
2: What Makes this SaaS 1.0? |
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Section
3: SaaS 2.0: What’s Coming? |
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Section
4: Tipping Points: What’s Driving the Shift to SaaS 2.0? |
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Section
5: Summary/Conclusion: The Impact of
SaaS 2.0 |
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Appendix |
List of Figures and Sidebars:
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Sidebar:
SaaS versus ASP |
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Figure
1: SaaS Adoption: Current State (by Company Size) |
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Figure
2: SaaS Drivers |
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Figure
3:
Preferred SaaS Vendor Attributes |
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Sidebar:
Venture Capital and SaaS Investment |
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Sidebar:
What about service Outages? The Importance of SLAs |
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Figure
4:
Software-as-a-Service Evolution |
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Figure
5:
How SaaS Will be Used (by
Company Size) |
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Figure
6: SaaS Adoption by Category |
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Figure
7:
The SaaS 2.0 Provider Spectrum |
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Figure
8:
SaaS Vendor Preferences (by Company Size) |
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Sidebar:
SaaS Vendor Types |
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Sidebar:
SaaS and the Future Application Environment |
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Appendix:
Saugatuck SaaS Survey Demographics |
Related Research
|
03-21-07
Cisco + WebEx = A New SaaS Master Platform?
(M. Koenig, M. West, B. McNee, 3 pages,
RA-330) |
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03-07-07 One Year Later: SaaS Breaks Out
( M. Koenig, 2 pages, RA-326) |
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02-28-07
Niche SaaS Markets Heat Up As Master Brands Begin To Weigh In (M. West, M. Koenig,
3 pages,
RA-323) |
|
02-22-07 IT Insights and Trends: On the Road to Utility Computing - How Far is Far Enough?
(C. Burns, 5 pages, STR-321 $$$) |
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02-07-07
Progress Software: Pointing Toward SaaS 2.0
(M. West, 2 pages, RA-318) |
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01-31-07
IBM
SofTek Acquisition Plays to SaaS 2.0 and IT Spending Trends
(B. Guptill, 2 pages, RA-313) |
|
01-17-07
Workday Goes To Market with its New Breed of HCM and ERP (B. McNee, M. West,
2 pages, RA-309) |
|
01-16-07
Workday: A Year-end Chat With Dave Duffield and Aneel Bhusri
(B. McNee, M. West, 8 pages, EVT-308, $$$) |
|
12-28-06
SaaS 2.0: Six Key Trends for 2007 (M. West, B. McNee, 6 pages, MKT-303,
$$$) |
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12-20-06
Diamonds in the Rough: Shifting Enterprise Strategies for Deploying Applications and Business Process Functionality
(E. Keller, B. McNee, 3 pages, RA-302) |
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12-19-2006
SOA, SaaS, Open Source, and Utility Computing: Managing the New IT Portfolio
(C. Burns, M. West, 4 pages, STR-301 $$$)
|
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12-14-06
Open Source: 2006 Strategic Growth Kick-Starts a Hot 2007 (B. Guptill, 2 pages, RA-300) |
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12-12-06
Matching Sellers to the Enterprise Application Market Diamond (E.
Keller, B. McNee, 8 pages, MKT-299, $$$) |
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12-06-06
Four Trends in One Merger: Business Objects Buys NSite (M.
Koenig, 3 pages, RA-298) |
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11-22-06
SaaS 2.0 In Action: AMEX-Reardon Commerce Launch AXIOM
eMarketplace (B. McNee, 3 pages,
RA-293) |
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10-26-06 Salesforce Dreams Big at Dreamforce as SaaS Looms Large
(M. West, B. McNee, 9 pages, EVT-284 $$$) |
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10-26-06 Salesforce Announces Further Expansion of its Strategy at Dreamforce
(M. West, B. McNee, 2 pages, RA-283) |
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10-20-06
SaaS and SOA on a Collision Course in the SOA Enterprise (West,
Guptill, McNee, 5 pages, MKT-282 $$$) |
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09-27-06
SaaScon and WebEx: Trip Report Highlights (McNee,
4 pages, RA-276) |
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09-27-06 What are Multi-Tenancy and Hybrid-Tenancy? And Why Should SaaS Buyers Care?
(West, McNee, 5 pages, STR-275, $$$) |
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09-20-06
SaaS Assessment Checklist: Flexibility and Choice are Key (McNee, 2 pages,
RA-272) |
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09-13-06 Challenge and Response: Saugatuck Principals Debate Google’s Impact
(Koenig, Guptill, 4 pages, MKT-270, $$$) |
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09-05-06
Microsoft Vista Licensing: Reflecting Market Realities (Guptill, 2 pages, RA-269) |
|
08-30-06 New Software Licensing and Delivery Models Gaining Momentum
(Koenig, 2 pages, RA-268) |
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08-30-06
August 31, 2006 Evolving Security to Meet the Needs and Vulnerabilities of SOA
(West, 4 pages, MKT-267 $$$) |
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08-23-06
Recent
Deals Help Move Software Boundaries from Applications to Business
Processes
(West,
Burns, 2 pages, RA-265) |
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08-16-06 Surmounting Short-Term Barriers to SaaS Integration
(M. West, 4 pages, MKT-262 $$$) |
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08-09-06
NetSuite
and CompUSA Dig New Channel for SaaS Applications
(Koenig,
2 pages,
RA-260) |
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07-19-06
SaaS Integration Platforms: The Looming SaaS Deployment and Support Dilemma
(West, 6 pages, STR-255, $$$) |
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06-28-06 Microsoft
Unified Communications: A Key Step Toward Mass-Market CPM?
(Guptill,
3 pages,
RA-251) |
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05-31-06
On
Demand-SaaS Panel: Evidence of Market Evolution
(McNee,
3 pages,
RA-246) |
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05-03-06
SaaS 2.0: Seven Key Software-as-a-Service Trends (McNee,
Guptill, Koenig, 5 pages, RA-240) |
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04-28-06
Enterprise Upgrades: The Next IT Innovation Tsunami? (Keller, 4
pages,
MKT-238, $$$) |
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04-12-06
Software 2006 - Trip Report Highlights (Guptill,
McNee, 4 pages, RA-235) |
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04-5-06
Is
Advertising Supported Software Ready for Prime Time?
(Koenig, 3 pages, RA-234) |
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03-08-06
SMBs
Surpass Large Enterprises in SaaS for Critical Applications
(Guptill,
Koenig, 2 pages, RA-229) |
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02-08-06
Saugatuck
Research Points to Success for Software-as-a-Service Offering from
SAP and Other Traditional Software Vendors
(Koenig,
2 pages,
RA-224) |
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11-16-05
Software-as-a-Service:
Survey Results Support Industry Trend Toward Disruptive Business
Model
(Koenig, McNee, 2 pages, RA-208) |
|
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