MKT-698 How Industry Groups Differ in Buying Preferences for Business Solutions

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How Industry Groups Differ in Buying Preferences for Business Solutions

Document:                      MKT-698
Date of Publication:          January 29, 2010
Number of Pages:            5
Lead Author(s):                Mike West
Price:                              $295 USD (Single User License)

Perspective Summary: Over the past couple of years, Saugatuck has set out to gain a better understanding of software investment across three dimensions of the buyer decision process: acquisition, deployment model, and licensing / payment arrangements.

In this Strategic Perspective, we look at results of our most recent global software adoption study by business solution category, comparing the results across industry groups to determine differences among their preference patterns. In particular, we address the following questions:

	Which business solutions do executives intend to purchase by timeframes – over the next 6 months, 6 to 12 months, 12 to 18 months, or after 18 months?
	What time frame-preference variations appear among different industry groups?
	Which deployment options -- on-premise, hosted, SaaS or hybrid – are preferred generally and across industry groups?
	What are the implications for users of business applications? For vendors?

We specifically examine whether executives prefer to acquire business solutions as on-premise, hosted, SaaS or hybrid deployments – an especially important question in light of the increasing availability of Cloud-based options.

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