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A Slice of SaaS Data: Buyer Source Preferences, Then and Now

Document:                      MKT-766
Date of Publication:          July 30, 2010
Number of Pages:            5
Lead Author(s):               Bruce Guptill
Price:                              $195 USD (Single User License)

Perspective Summary:  

A comparison of Saugatuck 2009 and 2010 data regarding SaaS buyer preferences indicates some significant shifts in the types of channels that buyers look to – or don’t look to. This Strategic Perspective uses the latest Saugatuck global SaaS survey research to examine which channels SaaS buyers are preferring to acquire solutions from, and why.

 
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