It’s 2018, and we are living in a time when most business strategies are new. However, some things remain that have worked for a lot of years. These have earned the right to still be used due to their effectiveness.
Then, there are those strategies that are so bad; they should be burned at the stake.
It’s 2018, and these things are still around. It’s time to bury them and leave them behind with the old year.
Nope: Old Ways of Creating Reviews
When you’re buying something, you’d want to check out whether that product or service is worth buying. To do this, you’re going to take a look at reviews and what people say about the product. However, some scrupulous marketers have found a way to create fake reviews in a way of shameless self-promotion. This shouldn’t be around and, yet, it’s found a way to persist.
Nope: Blackhat Automation
In the old days, just about anyone with a computer and a few fancy words could create awareness about their website. By backlinking—or better yet, automated backlinking—they could divert attention back to their website with every little effort. The algorithms may have changed today to become stricter, but, back in the day, they were all over doing Black Hat tactics.
Nope: Keywords like there’s no Tomorrow
It’s just an eyesore. Even today, content persists that make no sense because keywords are just stuffed in there without thought to clear, concise writing. In today’s Google, content like this can still manage to pass through. However, people are attracted to content that flows naturally, not to content that looks like they’ve been forced. Learn to create natural, free-flowing articles.
Nope: Pinning Hope on Guest Posts
Requesting to post content on a blog—commonly known as guest posting—is like sending a message in a bottle. There are marketers who create entire letters and even hire teams to create those letters for them. This should just stop and, instead, you should focus on paying attention to what you write and to authority blogs in your niche. By working accurately, you learn to create authority yourself, and before you know it, they’ll be asking you to post a blog.
Nope: Not Automating
Automation here means automation in the right areas. You should keep everything related to writing and producing quality content on manual. If, however, you need to post content, you should leave the promotion on sites like Facebook and Twitter to automation. It will take some load off your work and it would also give your readers time to read new content as they are made.
Another year means another new time to innovate. A lot of discoveries have been made, although some remain to be effective. Weeding out old strategies and trying out some new ones is the key for staying in the game.
Infographic by: www.visual.com