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Continuous Research Services (CRS)
Saugatuck’s
Continuous Research Services (CRS) provides independent
and unbiased insights and guidance into emerging market trends, buyer
behavior, “white-space” opportunities and disruptive market forces
impacting the IT industry –
through
a variety of subscription licensing schemas.
Our “Net/Net” and objective perspective provides a
balanced view of where enterprise IT is going (both behind the
firewall, as well as in the cloud), with specific and
actionable recommendations for both IT vendors and users.
Summary:
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CRS
provides on-going
subscription access to all
of Saugatuck’s published research (i.e., Research Alerts,
Strategic Perspectives, QuickTakes and Research Reports) – as well as
on-demand and scheduled inquiry access to Saugatuck’s team of
senior industry analysts.
- In
this sense, CRS is a relationship-based service that allows
subscribers to customize the research through value-added insights
and recommendations delivered through phone inquiry. |
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Saugatuck’s
CRS research agenda is collaboratively developed with our
subscription clients on a rolling six-month basis, reflecting both
their key priorities as well as what Saugatuck believes are the
most important macro investment themes and drivers over the
planning horizon. |
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For 2008 and 2009, our plan is to continue to focus on the key and disruptive technologies shaping our industry, including SaaS, Cloud Computing, Open Source, Virtualization / the IT Utility, and Enterprise Social Computing, as well as important market focuses impacting the business process layer.
A broader look at the research topics and issues that we address
includes:
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Business Intelligence /
Analytics |
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Business / IT Investment Priorities |
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Cloud
Computing
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Emerging Market / Technology Trends |
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Enterprise
Social Computing |
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The Future of Enterprise Applications |
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IT Economics / Business Models |
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IT Infrastructure / IT Management |
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Outsourcing - ITO and BPO |
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Open Source Adoption |
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Security |
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Software-as-a-Service |
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Services-oriented Architectures (SOA) |
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Virtualization
/ The IT Utility |
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Web
2.0 |
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Key CRS deliverables include:
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Research Alerts
- Net/Net 1-2 page research notes published weekly, providing insights and analysis related to important industry news, events and trends. Research Alerts are guided by a “What is Happening? / Why is this Happening?” framework, with bottom-line user and vendor market implications and recommendations.
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Strategic Perspectives
- Expanded 4-7 page “perspectives” on key industry trends, evolving market opportunities, and broader competitive / market impact, often supported by fact-based research. Strategic Perspectives retain our “Net/Net” philosophy, guided by a “So what?” framework, with a “Net-impact” summary, including implications and recommendations for user and vendor marketing, strategy and sales executives.
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QuickTakes
Vendor Assessment
- Net/Net 3-5 page assessments of leading and emerging vendors – with a focus on key strategies, strengths and challenges, including product / service positioning, go-to-market tactics and marketing / partner relationships. Bottom-line SWOT analysis and net/net market impact assessment provided. |
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Strategic Research Reports
- Deep-dive 15-40 page strategic impact reports concerning important “meta” trends driving the IT industry, and around which significant market momentum is (or will be) occurring. Strategic Research Reports provide an executive-level perspective related to key trends and market drivers, supported by fact-based research that often includes Saugatuck-based web surveys, executive interviews and vendor briefings with established and emerging players. |
Why CRS?
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Subscription access to all ongoing Saugatuck
research |
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Focused on emerging and disruptive IT and
business/IT market trends and related buyer behavior |
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Seasoned perspective, based on an experienced
team (25+ year veterans - many of whom were previously senior
Gartner research leaders |
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Independent, unbiased insights and guidance -
with actionable recommendations for both IT vendors and users |
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Supported and informed by ongoing fact-based
research programs - including some in partnership with BusinessWeek
Research Services (based on expanded strategic
relationship between Saugatuck and BWRS announced in September
2006). |
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On-going inquiry support, as well as availability
of analysts on-demand via Strategic Advisory Days |
What some of our research clients have to say about
CRS:
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Saugatuck
regularly creates concise, entrepreneurial insights that are
visionary, fact based and market pragmatic.
Former Sr. Partner and Chief
Capability Officer, Accenture |
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Saugatuck’s
research is actionable and to-the-point – and often with an
unconventional view.
Founder
and CEO, Sandhill.com |
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Saugatuck's
"C-level" research provided valuable insight to help us
focus our go-to-market strategy for a new business-led
outsourcing service. A
pleasure to work with.
VP Marketing, Global
Outsourcing, Unisys |
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I
use Saugatuck's research services as my primary source for IT
strategic planning. The analysis is consistently concise,
balanced and spot-on.
CFO,
Olympia Health Management Systems |
Licensing
Options
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A
variety of annual licensing options are available from
"Entry-level" and "Standard" licensing
programs that provide access for 3 to 10 named user Research
IDs, respectively, leveraging Saugatuck's research website -- to
Enterprise-wide "intranet" licenses for our larger
clients who want to provide broad worldwide access to Saugatuck's
research via their own internal research databases. |
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As needed
additional blocks of inquiry can be purchased if initial
allocations are exceeded. |
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Featured
Research Reports
Great Expectations: SaaS Strategies in the Finance Organization
The
Finance organization sees SaaS as increasingly critical to
their evolving business goals, and is increasingly investing
in SaaS for point financial processes as well as core
systems of record. Senior Finance executives within all
types and sizes of user firms expect to use
Software-as-a-Service (SaaS) to improve their abilities to
meet critical business goals, as well as Finance’s
abilities to play a more strategic role.
Click here to find out more
Transition to SaaS: An ISV Cookbook
Software-as-a-Service (SaaS) is
increasingly considered “enterprise grade” by many IT
buyers, and a viable choice to achieve reduced costs,
improved service, and ongoing timely functional currency. As
a result, many established independent software vendors
(ISVs) are faced with strategic questions that will
determine the future of their companies: Will buyers
continue to purchase and deploy new perpetual licensed-based
software? Should our company begin developing SaaS-based
offerings? – If so, when? What is the best roadmap to
follow to “SaaS-ify” my business?
Click here to find out more
Power, Speed and Assimilation: Open Source Changes the Industry, and the Industry Changes Open Source
From
2005 through 2007, Saugatuck described how open source
software would change the software industry, from how users
buy and deploy business software to vendor business models
and development strategies. In 2008, we found that the
key changes that we predicted had already occurred, or where
occurring now - as much as two years ahead of the expected
timeframe. In short, we found that open source as already
changed the software business as we knew it. But as a
result, the software business has changed open source as
well.
Click here to find out more
Different Wavelengths:
SMBs, Change, and SaaS Adoption
The most aggressive SaaS adopters are small
and mid-sized businesses (SMBs). But SMB SaaS adoption is
not what it seems. Providers are missing their targets, even
while SaaS changes core SMB business and infrastructure
strategies. Saugatuck’s new study of acquisition,
adoption, and management focuses on challenges unique to
smaller firms - and to SaaS providers.
Click here to find out more
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