Methodologies

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	Research-based Market Strategy Consulting

Methodologies

Saugatuck Technology's approach to strategy consulting helps clients achieve success through disciplined processes and methodologies.


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Expanding on the innovative work of Peter Schwartz (The Art of the Long View) and Michael Porter (Competitive Strategy; Competitive Advantage), Saugatuck Scenarios™ is one of a number of core analytic techniques that we use to help identify, assess and plan viable, competitive market strategies.

Scenario Planning

Scenarios are “what if” planning tools that enable Saugatuck Technology to depict a range of possible futures and to assess their impact upon a competitive strategy. We base Saugatuck Scenarios™ on the Five Forces model because of its ability to portray the dynamics of competition and because it can accommodate alterative views of the future business environment.

How it works

1. A list of all relevant business, product or service strategies are generated to be tested against the Saugatuck Scenarios™ framework.

2. Against these strategies, a set of three (or more) competitive and economic scenarios (i.e., Saugatuck Scenarios™) are created: “Things Get Better,” Things Get Worse,” and “Things Change Radically.” As you would expect, they are carefully tailored to fit the circumstances and market conditions at hand.

3. Each proposed strategy is assessed against the conditions in the scenarios, with a set of outcomes generated, one outcome for each scenario.

4. Based upon the outcomes, the relative strengths and challenges of each proposed strategy are summarized, with viable options and go-to-market tactics identified.

As with all of our methodologies, our goal is to actively engage clients to help them build an operating environment for driving revenue, increasing profitability and improving productivity.

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