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Recent Assignments
Find below a representative sample of a variety of
recent Saugatuck client engagements. As you can see, our consulting
is highly customized to meet the unique needs of our clients, often
supported by primary and secondary research programs that provide a
solid (fact-based) foundation upon which to make important decisions.
Enterprise Software Scenarios
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Developed four alternative market scenarios for
how the enterprise software market would evolve over a five-plus
year time horizon, with implications and recommendations for
maximizing revenue (for leading software vendor). Scenarios
driven off of key market assumptions and industry trends driving
IT spending through 2010 including SOA, Open Source, SaaS and IT
Utility adoption rates - as well as new and disruptive market
forces and players at the business process layer. |
Business Transformation Utility Opportunity
Analysis
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Assessment of new market opportunity based on
executive interview with 75+ ($1B+ size) divisional CEOs and
direct reports (globally) concerning market readiness and
opportunity testing of a new business
process solution concept / business service with
transformational elements across three vertical markets. |
Real-Time Infrastructure
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Comprehensive product launch and go-to-market
strategy assignment, including extensive upfront research (web
survey, executive interviews) and opportunity analysis relative
to customer / market requirements, competitive analysis and
market messaging and positioning. Follow-on phases included
development of a positioning / solution guide (for sales
training) and the publication of a (Saugatuck-branded) CIO-level
thought leadership report used as a marketing lead generation
tool. |
SOA Adoption Scenarios
 | Development of a 3-to-5 year SOA adoption
scenario, industry forecasts and profiles, with strategy and
positioning implications for a leading packaged business
application provider. Global web survey in partnership with
BusinessWeek Research of over 400 senior IT decision makers in
$1B+ size companies across six industries. Follow-on executive
interviews with 30 participants. |
Enterprise Performance Management Partner and
Alliance Roadmap
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Assessment and prioritization of customer and
market requirements for enterprise performance management
solutions, as well as the development of a partner and alliance
ecosystem and roadmap, including go-to-market and value
proposition recommendations. |
Software-as-Service and Utility Computing
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Several consulting engagements related to
strategy development, market assessment and opportunity analysis
concerning emerging trends and business model implications of
Utility Computing and Software-as-Service. Conducted US-focused
web survey with over 200 senior IT and Finance decision makers. |
Thought Leadership "Insights"
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Executive research program focusing on the
business and IT investment priorities of Public Sector CIOs and
senior business executives (e.g., govt., higher ed, healthcare,
life sciences). Fact-based research (web survey, in-depth
interviews) supported the development of sector-specific market
insights, implications and recommendations. Research published
as five industry-specific strategic planning reports and one
(external) thought-leadership deliverable used as a key program
marketing tool. |
Buyer Profiling and Value Proposition
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Go-to-market and messaging strategy assignment
for a market leader of information-based products and services
to the Life Sciences and Pharma industries, including the
development of an integrated value proposition and market
segmentation model across three unique buyer segments. |
CIO and CFO: Outlook 2006
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Analysis of key business and IT spending
priorities for mid-to-large company CIOs and CFOs for a leading
ISV.
Created assessment frameworks, leveraging Saugatuck primary
research into senior executive buyer behavior. |
Market and Competitive Scenarios
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Identification of key IT market trends and
development of objective market and competitive vendor scenarios
over a three year timeframe for a leading business application
provider, with recommendations for each scenario. Final report presented to
BOD. |
Emerging Outsourcing Markets
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Assessment of the most promising and profitable
market segments within BPO, ITO and application outsourcing,
including prioritization of market opportunity and competitive
positioning / analysis. |
IT Mega-Trends
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On site workshop and presentation focusing on macro industry
trends, market discontinuities, emerging technologies / service
delivery models and key
enterprise IT spending drivers. |
Alliance Marketing Program Support
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Interviewing of 80+ senior IT executives in SMB
businesses with purchasing authority related to ERP
and platform migration plans, to inform and support an alliance
marketing program. Developed an external research-based marketing deliverable based for use by the alliance sales team, and in
joint marketing programs. |
Updated January, 2006 |
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Featured
Research Reports
Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click
here to find out more
Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click
here to find out more
An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click
here to find out more
Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here
to find out more
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