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 Why Saugatuck

Since 1999, Saugatuck Technology has been helping senior executives, information technology vendors and investors to assess, conceptualize and build world-class companies. Whether it is an emerging venture, or an established business, we identify and help build winning market opportunities.

Key reasons why clients engage with Saugatuck include: 

Thought Leadership

Ability to develop industry-leading positions for clients based on the knowledge of (and insight into) the most important market, technology and user trends

Utilization of Scenario Planning ("If  . . . then") models based on primary research to develop actionable recommendations for clients

Unique understanding of market requirements based upon an integrated business, marketing and technology perspective

Deep Industry Experience

Senior Consultants averaging 20+ years in IT industry

Strategic industry perspective built by recognized subject matter experts

Founded by former Gartner senior executives and staff

Broad and deep network of senior business, finance and IT executive contacts

Partnerships with leading business and technology media, market research firms, and tech-focused advertising / PR firms

Proven Processes and Methods

Qualitative and quantitative research models

Survey and interview-driven research methodology

"Experts interviewing executives"

Efficient and cost-effective leverage of output

 
Sector Expertise
Industry Expertise
Recent Assignments
Client List
Methodologies
Ethics Policy
 
 

Featured 
Research Reports

Cloud Infrastructure Services Data Report: Traditional Approaches to New IT
Firms may be deploying Cloud Computing with a lack of understanding and preparation that will cost dearly in lost time, project investment, integration, and management overhead. This report lays out key trends, challenges and needs for users and vendors, and provides guidance to effectively manage the disruptive impacts of Cloud on business and IT.
Click here to find out more

Monetizing the Cloud: Assessing Billing and Payment Providers
Effective billing and payment solutions are essential in enabling monetization, providing agility in competitive situations, managing the channel, and reducing operational costs for any Cloud services provider. This study examines and explains the need for, and roles of, billing and payment solutions in all aspects of Cloud Computing. The study also profiles solutions of leading Cloud billing solution providers, assessing each according to eight critical selection and use criteria.
Click here to find out more

An Endless Cycle of Innovation: Saugatuck SaaS Scenarios Through 2014
Software-as-a-service (SaaS) is part of a multi-year “loop” that reciprocates between users and providers, with each side influencing the other. Mismanaging this “endless loop of innovation” prevents user firms from being able to derive competitive advantage from SaaS, prevents SaaS providers from competing effectively, and traps ISVs from growing along with the global IT market. Understanding how each side influences the others, and how to manage through changing market scenarios, is the key benefit to readers of this report.
Click here to find out more

Bridging the Gap: Achieving the Promise of Enterprise Social Computing
The business potential of enterprise social computing (ESC) delivers quantifiable business value by improving collaboration and business performance within and between user enterprises. This report includes insights, analysis, and recommendations from Saugatuck’s social computing research program, including in-depth guidance to buyers and providers to maximize the business value of ESC.
Click here to find out more

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